Six Content Marketing Trends For 2019 wholesale

Content marketing is one of the most rapidly changing areas in any industry. As such, it’s imperative to stay up to date on the latest content marketing trends if you’re looking to stay competitive in the marketplace.

So, here are six big trends I anticipate for 2019 and how to embrace them:

1. Long-Form Content

Long-form content will be even more important next year, as search engines reward lengthier posts in results rankings, and readers are increasingly looking for more trustworthy sources. Generally speaking, content should be over 2,000 words to be considered long-form. A recent analysis by BuzzSumo of over 100 million articles revealed that long-form content tends to get more social shares than short-form content. Moreover, the longer the content, the greater the likelihood it will be shared.

It’s important to remember that the point of long-form content is not to waste readers’ time but to provide thoughtful information that can be used as a quality resource. Not only will the search engines and readers favor your content, but you'll also demonstrate that you are an authority on the subject. While short-form content is easier to create, long-form content is worth the investment.

2. Webinars, Webcasts And Live Video

Research shows the undeniable value of video marketing. A 2017 report by Animoto found that 64% of consumers follow through on a purchase after watching a branded video on Facebook. And video will only continue to rise in importance, with video predicted to account for 82% of global internet traffic by 2021. Research from Aberdeenalso noted that marketers who use video increase their revenue 49% faster than those who don’t.

Here are a few tips for keep in mind when you’re preparing to integrate video into your 2019 marketing plan:

• Be engaging and unique.

• Be mobile-friendly.

• Stick to a regular, optimized upload schedule.

There’s a huge opportunity for growth in 2019 with video marketing, so figure out how to optimize videos for your business based on your brand and your target audience.

3. Voice Search

Consumers are more excited about their smart speakers than ever. A 2017 report by NPR and Edison Research revealed that 42% of Americans called them "essential," and their popularity is on the rise. This year's version of the same report concluded that smart speakers are becoming a part of our daily lives and bringing dramatic changes to consumer behavior.

So, what does this mean for your marketing plan for 2019? We will likely be seeing more online publications using audio content to keep up with their followers’ demand. This also means that we may see new advertising platforms. As you enter 2019, your marketing plan should include efforts to tailor your company’s search engine optimization (SEO) strategy to respond to voice search demands.

4. Chatbots

In recent years, businesses have increasingly embraced the use of chatbots for personalizing and increasing customer engagement. Grand View Research predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs. Further, improvements in machine learning technology and artificial intelligence mean chatbot features are becoming more adaptable -- and likable -- by consumers.

A quality chatbot can answer open-ended questions and use natural language processing (NLP) and machine learning to find the best responses to frequently asked questions. Chatbots also maintain a standard level of customer service -- never impatient, always friendly. Additionally, they can offer 24/7 client service while retaining data for later use. As we enter 2019, you may want to consider the cost-effective benefits of chatbots as a marketing tool for your company.

5. Social Media

If you haven’t jumped on the social media bandwagon yet, plan on incorporating it into your marketing plan in the new year. If you’re new to social media, consider starting with Facebook. Data from Pew Research Center confirmed that Facebook continues to dominate the social media realm, and based on numbers alone, it’s a desirable platform for consumer engagement.

You may also want to consider Twitter, LinkedIn and Instagram, depending on your clientele. Data from We Are Social’s annual Global Digital report revealed that Instagram continues to show consistent growth. However, the biggest user increase was LinkedIn, achieving 145% growth in users in 2018. Though LinkedIn still has some catching up to do, it’s trending upward and shouldn’t be overlooked in 2019. Regardless of who you’re trying to reach, it’s almost a guarantee they’ll use some form of social media, so your content marketing plan should make the most of these platforms.

6. Authenticity

At the end of the day, what clients really want is to understand your business. The 2018 Global Consumer Insights Survey by PwC revealed the importance of consumer trust in a brand during the decision making process. Cohn & Wolfe's 2017 Authentic Brand Study confirmed not only that consumers evaluate authenticity when deciding whether to trust a brand with their business, but also that 91% of them are willing to reward a brand for authenticity.

Every interaction you have, whether it's online or in person, should contribute to your overall brand -- a brand that is uniquely yours and is clear about what you offer and how you stand out from your peers. The undertone of honesty and authenticity can attract the types of clients with whom you'll actually want to work and can make your content marketing initiatives far more successful.

Remember: It Takes A Team

Content marketing isn’t just about writing a good post; it’s about taking a collaborative approach to attracting your most desired clients. To achieve success, you’ll want to make sure you not only have skilled writers but also that you have quality tech people, brilliant designers, savvy videographers and intuitive social media mavens who understand each step of the process and are willing to work together to make sure your content marketing is top quality.

Your content isn’t going to market itself. So, what are you waiting for? Follow these trends and get ready to take your content and your business to the next level in 2019.


Wholesale power prices fell in most states wholesale

Wholesale electricity prices increased slightly in Queensland and New South Wales over the last quarter, new data shows.

But prices fell in Victoria and South Australia, and substantially declined in Tasmania due to more hydro power and a fixed electricity interconnector, the Australian Energy Market Operator's latest quarterly market report found.

Overall, quarterly emissions from the east coast's National Electricity Market were at their lowest on record while the output from renewable energy was at its highest ever level.

Renewables powered more than 20 per cent of the NEM's supply, with levels of hydro generation at its highest since 2013.

This was largely fuelled by an increase in Tasmanian hydro, which was partially transferred into Victoria while also reducing local wholesale electricity prices.

Wind output exceeded gas powered generation for the first time, the data shows.

Despite reduced demand for gas, wholesale prices were higher compared to the same quarter last year.

The latest quarter also saw record amounts of large-scale solar contributing to the NEM, outnumbering the total amount the system had at the start of the year.

Wholesale electricity prices slightly increased in Western Australia as average demand remained stable, although small-scale solar saw the region's demand drop to its lower point in September.

Fuelled by an increasing uptake of small-scale solar, demand for electricity in SA reached its ever level during the quarter, a record which was again broken last month.

However, AEMO spent $7.4 million over the quarter ensuring SA's system was operating securely, up slightly from the previous period.

Black coal-fired generation dropped to its lowest levels since the end of 2016, largely driven by outages at NSW power stations and lower output caused by periods of lower spot electricity prices in Qld.

The price of Australia's thermal coal from Newcastle rose 15 per cent compared to the previous quarter, its highest cost since early 2011.

Demand from Asian power stations and a depreciating Australian dollar compared to the US dollar is keeping coal prices high, the report says.


WHOLESALE FUEL VALUES FALL wholesale

SUPERMARKETS CONFIRM PETROL PRICE CUTS AS WHOLESALE FUEL VALUES FALL

FOUR SUPERMARKET chains in the UK have confirmed they’ll be cutting petrol prices following recent drops in wholesale oil values.

Asda said it would be reducing petrol pump prices by 2p to 122.7p per litre. Tesco confirmed it would be reducing costs by an identical amount this evening (November 6). Morrisons will introduce its own 2p price reduction on November 7, with Sainsbury’s following suit on November 8.

While paying 2p per litre less at the pumps is good news for motorists, according to figures from the RAC Foundation, wholesale costs have fallen by over 6p per litre in the last month alone, from 101.21p per litre on October 5 to 95.11p per litre on November 5.

And although diesel wholesale values have fallen by 4p per litre over the same timeframe, none of the supermarkets have yet announced diesel pump price reductions.

Motoring groups in the UK have welcomed the move, though. The RAC’s fuel spokesman Simon Williams said: “This is excellent news for motorists as it should spark cuts from all retailers bringing the price of petrol down nationwide.”

He added: “We badly need a case of ‘follow the leader’ now and for big retailers to actually have the often-talked-about ‘pump price war’ as that would rightly benefit consumers.”


Wholesale grocer heading to south Fort Worth wholesale

New jobs are on the horizon for south Fort Worth.

The Fort Worth City Council on Tuesday approved an incentive package aimed at attracting McLane Company, a wholesale grocer, to the former Associated Wholesale Grocer site in the Carter Industrial Park.

McLane is expected to invest about $18 million in construction at the site and employ 550 full-time workers. Under the terms of the incentive agreement, 30 percent of positions must go to Fort Worth residents while 10 percent must be from the central city.

The average wage is $55,000, said Robert Sturns, the city’s head of economic development.

“Part of our focus when we’re trying to attract new companies is an eye toward wages,” Sturns said. “This will provide a number of high wages jobs for southern Fort Worth.”

McLane will receive a 50 percent property tax abatement for five years totaling about $360,000, Sterns said.

Associated left the industrial park in 2017 and laid off more than 2,000 employees.

“The expansion of McLane Company is very exciting news as it brings vital economic impact, especially for an underserved area of Fort Worth,” Mayor Betsy Price said in a statement. “We welcome this impressive Texas company and celebrate their expansion along with the new opportunities they bring for the local workforce.”

McLane, a Berkshire Hathaway company, is one of the largest supply chain companies in the United States. The Fort Worth center will supply grocery stores, drug stores and convenience stores in Dallas-Fort Worth as well as North Texas, Oklahoma, Kansas, Arkansas and Louisiana.

The company explored locations in Oklahoma and Arkansas but landed on Fort Worth for its strategic location, company president Tony Frankenberger said in a statement.

The incentive package was the second the council approved Tuesday.

The body awarded $6 million in hotel tax incentives to DSG, a Memphis-based developer. DSG has plans to turn the historic Transport Life Building in downtown Fort Worth into a 4-star hotel with restaurant, bar and meeting space.


China tops for Hotelbeds in Asia wholesale

Hotelbeds Group reported strong growth in wholesale sales in the Chinese market during its 2017-2018 fiscal year that ended 30 September.

In an industry update released last week in Singapore the group said room nights sold from China enjoyed a double digit growth rate, year-on-year.

As a source market China remains the group’s largest supplier in Asia Pacific for the third year running and the fourth biggest source market for the group globally in the wholesale channel space, up from 5th place, last year and from 22nd place in 2011.

The group’s key wholesale channels for sales are Hotelbeds, Tourico Holidays, and GTA. These bedbank brands supply B2B buyers such as airlines points redemption schemes, and MICE operators, as well as online travel agents and tour operators.

The top 10 international destinations booked via the group’s platform in the China source market, this year, were all in Asia with each destination registering double digit growth.

The list was topped by Hong Kong, followed by Bangkok, Phuket, Singapore, Tokyo, Kuala Lumpur, Seoul, Bali, Osaka, and Beijing.

Regarding non-Asian destinations booked by China’s outbound travel providers, Paris was top, with strong growth year-on-year, followed by London, Prague, Milan, Istanbul, Barcelona, Rome, Madrid, Frankfurt and Amsterdam.

Hotelbeds Group wholesale sales & sourcing director, Sam Turner said: “Once again during the last financial year we have achieved outstanding sales growth in China. Of course, this is in part a reflection of the fact that Chinese travellers have now become the world’s number one travel market, spending one in five of all dollars spent on outbound tourism globally.

“But this success is also a reflection of our hard work and persistence, having been in the market for well over 10 years and dedicated ourselves to creating a product tailored to the needs of the local market – not least on the sourcing side, where we look for Chinese-friendly hotel accommodation and negotiate exclusive deals for Chinese B2B buyers.”

Hotelbeds Group APAC regional director for wholesale sales, Hui-Wan Chua said: “In this new year, which we started 1 October, we are confident we will experience the same growth or more. The demand for travel continues to grow in China as many Chinese people take their first overseas trips.

“Since Tourico Holidays and GTA joined our group last year we now have over 170,000 hotels available – many of them sourced with Asian travellers in mind, and many of those contracted with exclusive rates and unique content.”


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